A customer told me that he wanted to reduce sugar intake of his son. His son loves sweet stuff and usually put lots of sugar into his cup of coffee.
Since he wanted to reduce his intake, I recommended sugar cube whereby it could easily be managed. Thus, his son has to be supervised.
But he changed his mind and wanted the 'Equal' so that there's not much calories as compared to sugar cubes.
Good as a start..now customers have begun to understand the reality of being healthy..